In the NZ-wide switching statistics, why does total gains always equal total losses? What about new connections or disconnections?
- Retail
- How are new connections (ICPs) represented in switching numbers?
How are new connections (ICPs) represented in switching numbers?
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- Last post 27 February 2017
1 Comments
Matthew Keir
posted this
27 February 2017
- Last edited 13 February 2020
New connections do not show as a switch
The switch process only involves the transfer of ICPs between traders. In a competitive retail market, retailers must attract customers from their competitors (i.e. existing ICPs) by offering value in order to grow market share.
Switching does not capture other ways retailers acquire or lose ICPs. However, the impact of new connections and disconnections is reflected together with switching in the market share reports.
Switching gains and losses will always be equal
Each switch represents a gain for one retailer and a loss for the other, thus they will always be equal.
Note that when you are looking at national statistics, it’s very likely that there is a regional bias to the gains and losses for an individual retailer depending on how competitive a retailer’s offer is or how active they are in promoting it.
National retail parent company gains and losses from switching, 2016
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